If it’s too easy, they won’t do it. They feel they are too “smart” for such simple things to do. Or too egoistic to do “simple stuff”.
If it’s too hard, they’ll decide not to start and continue to look for a simpler way.
Too many people failed to take action is because of their own internal “mind battles”.
Truth is, in today’s technology and speed of knowledge, success is soooooo close to anyone.
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